Roof repair and cleaning is a trending profession that invites many experts to start their business. Today, the concept of inviting new customers has changed significantly. The Digital era has shifted from physical search to online search, and therefore, roofing companies are more focused on launching their website / online business with great effort.
Among all digital marketing skills, Search Engine Optimization plays a significant roof. However, many roof marketers are unaware of some SEO mistakes that can easily ruin their efforts and end up with heavy investments.
Don't worry; here we give you known SEO mistakes that you should not (as a reputed company on the roof).
Stop Using Duplicated Content:
However, adding content to your roof website always improves your online visibility and also grows the keyword loop. However, many SEO roof experts opt for copied content in order to update their website regularly. This is a bad practice that can give you short -term results. Eventually, you will end up with low rankings that will ruin your SEO efforts.
What to Do: Always prefer adding new blogs / web pages with quality and fresh content. Get references from industry leaders and create your own content. Don't copy them!
Avoid Keyword Stuffing:
SEO is not about spreading your keywords around. Instead, it’s more about using the right set of keywords that are added naturally without disrupting the flow of content. However, marketers are considering using multiple ' roof ' on their web page / blog, resulting in keyword stuffing.
What to Do: Do a thorough research and find the right set of keywords for each page. Always consider keyword density, keyword proximity when writing content using keywords. Also, you should always take advantage of LSI keywords.
Skip Local SEO:
For roofing companies, local customers are king; therefore they should focus on getting local leads. This is not possible without Local SEO. Many roof experts have skipped local SEO and targeted increasing website traffic from a global audience, which is not good at generating sales. The global audience will not take your roof cleaning and repair services.
What to Do: Implement other SEO techniques to grow your traffic, but always keep Local SEO on top. Local SEO can work wonders for your business. Always focus on generating leads and prefer boosting traffic from local audiences.
Buying Links for Authority:
Buying links is no longer a white-hat tactic to generate higher rankings on Search Engine Result Pages (SERP). Instead, Google can easily track these links and penalize your website. Many startup roofing companies prefer buying links to start their link building tactics, which is not a great way to proceed.
What to Do: SEO is a slow and steady process that can take some time to show results, but the results are always long -term. The results will benefit your website for a long time without any harm.
So, these are the basic SEO mistakes that you should not make with your website roofing services. However, roof SEO experts make many other mistakes, which are not as critical as the ones mentioned above.
If you have an in-house marketing team or work with an offshore SEO service provider, don't forget to check and avoid these mistakes.